Apr 21 2005
Zircon Corporation, inventor of the world’s first electronic stud finder, has announced a new brand strategy that consolidates its wall scanning tools into two simple lines – StudSensor™ and MultiScanner®.
The StudSensor brand will encompass single-function tools that find wood and metal studs, while the MultiScanner brand will include those products that scan for multiple materials such as wood and metal studs, metal pipes and hot electricity. Within the two brands, products will be identified by a simple numbering scheme that makes it easy for end users to identify the feature level that best fits their needs.
" Zircon has always taken pride in making critical, everyday jobs as simple and easy as possible for contractors and do-it-yourselfers alike," stated President Robert Coler. "The new brand strategy will make selecting the right tool for the job just as easy."
Given the new brand architecture, Zircon has announced that ProScanner OneStep, previewed at the International Builders’ Show in January 2005, will be renamed and officially launched at the National Hardware Show in May as MultiScanner® i700 OneStep™.
In addition the company has announced that its TriScanner® OneStep™ and MultiScanner® OneStep™, the first products equipped with CenterVision™ technology, will become the MultiScanner i300 OneStep and MultiScanner i500 OneStep, respectively. Future wall scanning tools will follow this branding architecture.
"It made sense to coordinate our wall scanner offerings under these two well-known and established brands," said Scott Taylor, Vice President of Marketing. "Our StudSensor line has garnered tremendous brand equity since its introduction more than 25 years ago, and our MultiScanner line has set the bar for multi-function wall scanners."