Online Classified Vertical for Used Equipment, Mascus Opens Office in US

At the beginning of November 2009, Mascus, the worldwide premium media for heavy used machinery and transportation vehicles, signed another agreement to open an office in the United States. For the last twelve months, the vertical has opened new offices on five continents, including the following countries: Portugal, Slovakia, France, South Africa, Canada, Australia and New Zealand, Malaysia, Singapore and Indonesia.

"It has been a good year for Mascus. Even with the worldwide economic situation, we have been able to agree to new partnerships and open offices in eleven countries on five continents. Our 'multi-local' concept has proved to apply in every market," says Fredrik Larsson, Mascus Managing Director.

Mascus USA - excellent opportunities

Mascus' new partner in the United States is CarolinaClassifieds.com. Marc Mandt, CIO of CarolinaClassifieds.com and Country Manager of Mascus USA, comments about the partnership: "We are very excited about our cooperation with Mascus and are looking forward to our launch in the United States. The US market presents an excellent growth opportunity for both companies, and the Mascus platform is clearly the best solution for buyers and sellers of equipment and related products and services. We are confident that the technical advantages offered by the Mascus platform will provide the US market with the best site for equipment sales, along with the ability to provide sellers with the only truly global marketplace available today."

Mr. Mandt believes that the growing demand for export of used equipment creates a tremendous opportunity for sellers in the United States. "The global presence of Mascus will be a great asset for these sellers. The current economy offers an excellent opportunity for customers in the US to sell their new and used trucks, forklifts, construction and agriculture equipment, as well as grounds care and forestry machinery in both the US and international market. There is no easier way to sell used machinery in the US and the world!" he adds.

Mascus' successful internationalization concept

Mascus has been successfully expanding for the last two years. Currently, the vertical is present in 32 countries worldwide and its services are available in 33 languages.

"We have often been asked why the Mascus concept has proved to work so well even in challenging economic times. There are two main reasons behind this: our global presence and excellent platform and services," says Tomasz Odrobinski, Mascus Internationalization Director.

"After opening the US office, we are not going to stop. We will further our internationalization plans, continuing from the US to Mexico and South America, from Australia and New Zealand to India, China, South Korea and Japan, and from Europe to North Africa and the Middle East," he concludes.

Source: http://www.mascus.com/