Oct 30 2009
Inspired by the glorious beauty found in nature, Olympic Paint announces a new collection of eight color palettes, drawing upon the vision and artistic tradition of the National Audubon Society.
Using the work of renowned photographer Tim Fitzharris and the paintings of John James Audubon, the palettes draw from nature's hues ranging from tranquil pastels to majestic earth tones. Each of the more than 48 colors in the collection is available in Olympic Premium's environmentally-preferred, Zero VOC / low odor formula.
"Olympic Paint's new Audubon Collection allows consumers to bring the brilliant hues of the natural world indoors, providing a connection with the landscapes that inspire them," said Sandy Pinto, director of licensing, National Audubon Society. "Our relationship with Olympic is well-aligned as connecting people with the beauty of nature; and giving them the power to protect it is at the heart of what Audubon does."
Olympic's new Audubon Collection is now available exclusively at Lowe's nationwide. Consumers will find within the Olympic "Colors of Inspiration" Center, the new Audubon Collection brochures that are designed to help simplify the decorating process. Each brochure features beautiful room photography that incorporates primary and accent colors highlighted in each of the eight palettes. Additionally, each card has large 3" x 4" corresponding color chips, making it easier for consumers to view the actual color.
As color selection can be overwhelming for many consumers, Olympic offers an online color visualizer, available at http://www.olympic.com. The site allows visitors to try Olympic's more than 1,200 colors as well as the Audubon Collection in various room-like settings. Additionally, there are 8 oz. samples available at Lowe's for under $3.00.
"The photography of Tim Fitzharris and paintings from John James Audubon truly provide incredible inspiration for a beautiful and moving color collection," said Eileen Schnorr, brand manager for Olympic Paint. "Our alliance with the National Audubon Society undoubtedly demonstrates how great relationships produce beautiful results. We look forward to seeing how consumers incorporate the new palettes into their homes."
Source: http://www.olympic.com/