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GE Money's Agreement with Lumber Liquidators to Offer Consumer Financing

Leading Flooring Retailer Drives Growth, Satisfaction through Financing

GE Money, the consumer lending unit of General Electric Company (NYSE:GE), and Lumber Liquidators (NYSE: LL), the nation’s largest hardwood flooring retailer, announce a multi-year agreement to offer consumer financing. The Lumber Liquidators credit card offers consumers a no annual fee card with special financing options and 0nline account management. The card is managed by GE Money’s Sales Finance unit, which provides billions of dollars of consumer financing through more than 145,000 small business locations on Main Streets across the United States.

“We continue to bring value to consumers, both in our product offering and customer service,” said Rob Morrison, senior vice president of store operations for Lumber Liquidators. “The Lumber Liquidators card will help us achieve continued growth, and enable our customers to make the flooring purchases they need and want.”

Lumber Liquidators offers 150 varieties of flooring, including solid and engineered hardwood, bamboo, cork and laminate. According to Catalina Research, the hardwood flooring industry is estimated at $2.5 billion, and is anticipated to experience continued expansion. To support current need and planned growth Lumber Liquidators will continue to open stores in the new year.

“Lumber Liquidators is a highly respected and recognizable company and we're honored that they've chosen GE Money as their financing program provider,” said Sharon Burkitt, vice president of sales, GE Money – Sales Finance. “We look forward to working with them by providing innovative financing solutions.”

Source: http://www.lumberliquidators.com/

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