Jan 15 2009
Lightscape Technologies Inc. (OTCBB: LTSC), an operator of outdoor LED billboards and provider of LED solutions, announced today that a leading jewelry retailer in mainland China and Hong Kong, Chow Tai Fook Jewellery Co. Ltd, has appointed Lightscape to undertake several lighting projects for its retail stores in China and Hong Kong.
Recognized as a leader in annual sales among all diamond merchants in China and Hong Kong, Chow Tai Fook is well established in mainland China with a network of over 500 retail stores. To further enhance Chow Tai Fook's brand as a quality jeweler among affluent consumers in many of China's fast developing first- and second-tier cities, Lightscape has been engaged to provide total LED solutions for two of Chow Tai Fook's most prominently located retail stores in Beijing and Guangzhou respectively. Lightscape's services will include concept development, supply and build as well as on-going maintenance.
Bondy Tan, President and CEO of Lightscape, said, "Innovative, indoor illumination is a powerful brand-building medium and we are honored to be chosen as Chow Tai Fook's strategic LED lighting solution partner. This partnership with Chow Tai Fook underscores market confidence in Lightscape's retail lighting solutions and our ability to add value to retailers' efforts in creating a unique brand experience for Chinese consumers."
Chow Tai Fook's Beijing store will be the first to showcase Lightscape's total LED solution which features a 5.31-square-meter high-quality LED screen in fine pixels and two sets of FX Glass Dual measuring 4.08 square meters. The store in Guangzhou, the capital of Guangdong Province, will be the second and will feature a gigantic in-store LED feature wall that will extend over two floors. The Guangzhou installation will use a 6.91-square-meter high-quality LED screen in fine pixels and 22 square meters of FX Glass with high tech glassy and metal materials.
In Hong Kong, Lightscape has been installing new LED-powered shop front signage at Chow Tai Fook's Tsim Sha Tsui store, which is located in Hong Kong's most famous shopping district on the Kowloon side. Covering 7 square meters, the LED signage uses approximately 500 LED light sources and is prominently located directly above the shop entrance. When completed, the innovative LED signage will draw attention to Chow Tai Fook's brand in a vibrant shopping environment.
"Our LED solutions make an excellent alternative for companies who are concerned about energy consumption and the impact on the environment. By employing green and energy efficient solutions, companies find that they can benefit from significant cost savings over the medium to longer term," said Mr. Tan.