Aug 9 2007
This month sees the launch of Focus DIY’s nationwide campaign to find the country’s Community Green Hero 2007. Running in stores and on its website, the activity is part of the Green Thinking from FOCUS environmental awareness initiative. It is supported with a regional radio campaign featuring celebrity eco-designer Oliver Heath, POS, plus trade and consumer PR.
From the recycling queen to the composting king, FOCUS is looking for consumers who go the extra mile to help protect their local environment. Each regional Green Hero will win £125 of FOCUS vouchers and be entered into a national draw with the chance of winning £1,000 cash to donate to an environmental charity of their choice.
Jo Hirst, Environment Manager for FOCUS, comments: “Research shows that three quarters of people have taken positive steps to go green and save the planet for their children and grandchildren. Despite this, there's still a lot to be done.
She continues: “As part of our Green Thinking from FOCUS campaign, we want to recognise the efforts of people who work hard to protect the environment. We are looking forward to hearing how members of the community are taking steps to become more environmentally friendly.
At FOCUS, we are keen to support the environment, think green and raise awareness of environmental issues among our customers. As a company we are committed to the protection of the environment and to developing our business in a sustainable way.”