May 31 2007
Web design and development agency on-IDLE http://www.on-idle.com has designed and developed Sto's http://www.sto.co.uk first e-commerce website for its global customer base.
The Sto e-commerce website will allow Sto to sell direct to customers, for the first time making their products accessible to its entire customer base, starting with the UK as a test market. Sto research, develop and supply environmentally-friendly coating systems each with advanced features that fulfil its aim to enable 'building with a conscience'. The Sto range includes products such as StoLotusan, self-cleaning façade paint and StoClimasan, an interior paint that uses light to break down odours.
Ané-Mari Peter, managing director at on-IDLE explains, "on-IDLE has delivered a fully dynamic e-commerce website and CMS with beautiful interface design that will make digesting the technical aspects of Sto's advanced products much easier. We have built intelligent features like a Flash colour selector which enables consumers to purchase paint confidently online".
Matt Mills, Sto's sales and marketing manager adds, "The UK market is ready to adopt a systems approach to paint and cladding more inline with our European cousins. on-IDLE has enabled Sto's customers to comfortably purchase advanced eco-friendly systems and products for the home and small business, traditionally the realm of larger organisations and trade clients, thus opening up exciting new market opportunities for us".