Aug 24 2006
Harrington Custom Homes, a leading custom home builder in Austin, TX, recently released its new brand identity and website.
In response to recent growth, the company needed a new positioning to carry their reputation as dedicated homebuilders over to large-scale community development. With the new positioning, comes a new look and new marketing materials, including brochures, ads, business cards and website.
For help developing this new image, Harrington Custom Homes turned to Intra-Focus, Inc., a full-service marketing solutions company based in Georgetown, Texas. After extensive collaboration and planning, the companies recently released Harrington's newly designed logo and tagline through multiple marketing vehicles including their web presence, collateral and sales kits, advertising, and signage.
The new image is just a part of the overall rebranding process. This release also includes a market awareness and lead generation program, consisting of strategic media placements, direct mail, and electronic marketing campaigns, all designed to help separate Harrington Custom Homes from the crowded market of custom home builders in Austin, Texas.
"Since we released the new brand and website, I've gotten rave reviews from prospective clients and homeowners in the communities where we build," said David Litzau, V.P. of Operations at Harrington Custom Homes. "Everyone loves the new look, and response to the new site has been enormous. We've always built the homes they deserve, and now our marketing reflects that."
Will Furrer, President of Intra-Focus, Inc. explains, "By investing in the physical attributes of the brand graphics and messaging, and by continuing to provide great products and customer service, Harrington Custom Homes ultimately yields added value to their buyers' homes."