May 9 2006
The Royal Institute of British Architects (RIBA) has commissioned its largest ever membership research programme into architects’ perception of its role and effectiveness. The aim of this significant piece of research is to identify ways in which the RIBA can improve its services and communication with current and future members.
The research programme, using both qualitative and quantitative methods, will gain information from both RIBA members and - for the first time - non-member architects, on the following:
- why architects become, and remain, members of the RIBA;
- the value they attach to membership; and
- the specific sources of that perceived value.
The RIBA has undertaken research before but this has largely relied on the voluntary - and historically low - response of members via on-line and postal surveys. There has been concern about whether the views expressed by this self-selecting group are really shared by the majority of RIBA members. It is also possible that, despite the RIBA’s strong regional network, London-based members may be more audible in Portland Place than members based elsewhere. By actively selecting a valid sample of members and using qualitative techniques as well as quantitative, the Institute will be able to address these concerns and also gain a much deeper understanding of the views evidenced than has been possible in the past.
Speaking about the research, Nicholas Taylor, RIBA Executive Director of Professional Services said: “This major research programme is designed to provide us with vital information as we seek both to prioritise our efforts and to improve our communications with members. In many areas it is clear that our members do not have a good knowledge or understanding of the work that the RIBA carries out on their behalf.
“The results of this research will help us in setting priorities, in engaging with our members and in constructing communications tools that are targeted, relevant, effective and welcome.”