Apr 21 2006
Colorado Machinery LLC has completed a merger that increases its store total from five to nine and broadens its product mix and geographic reach. On April 8, 2006, the Colorado Springs-based construction equipment company merged with Romer Mercantile, based in Holly and Lamar, Colo., and with Bi-State Machinery Co. Inc., based in Greeley and Ft Collins, Colo.
With the transactions, Colorado Machinery LLC broadens its focus to include sales, parts, service and rental of construction and forestry equipment, agricultural equipment and compact utility equipment. Four of the company's nine stores will be branded as Colorado Machinery LLC; four will operate under a new name, Colorado Equipment LLC; and the ninth will operate as Bobcat of Colorado Springs, a part of Colorado Compact Equipment LLC.
Keith Olson, Colorado Machinery General Manager is enthusiastic about the company's new opportunities for growth and service. "Our mission is to be the finest service company in Colorado," Olson said. "Now we're joining forces with people who share our outlook and commitment." Craig Schomaker, managing partner in Holly and Lamar, looks forward to the resources the merger will bring to his stores. "We'll be able to connect our employees and bring customers an even broader range of John Deere equipment," he noted. Duane Wallin, managing partner for the agricultural stores in Greeley and Ft Collins stressed the opportunities for teamwork: "We're working together to be more efficient internally and meet our customers' needs better than ever."