Mar 20 2015
Power management company Eaton today announced that BUILDER magazine’s 2015 BUILDER Brand Use Study named Eaton’s Halo® product line the brand leader in lighting.
Awarded for an unprecedented 17th consecutive year, the Halo product line of recessed, track and surface lighting was given top honors in all four lighting categories including Brand Familiarity, Brands Used in Past Two Years, Brands Used the Most and Brand Quality.
“We are constantly working to understand our customers’ business goals and develop innovative and reliable products that meet and satisfy their needs,” said Mark Eubanks, president, Eaton’s Cooper Lighting Division. “Eaton has a strong commitment to powering a world more efficiently, sustainably and safely, and we are honored that the builder community recognizes Eaton’s Halo lighting products as its preferred choice.”
Hanley Wood’s BUILDER magazine and The Farnsworth Group, an independent research company, conducted the 2015 BUILDER Brand Use Study to provide an in-depth look at the product brands builders recognize, use most and how they rate their quality. The report highlights respondents’ opinions in 70 product categories, with results being featured in the April issue of BUILDER magazine.
For nearly 60 years, the Halo product line has been a leader in the industry, providing builders and customers with high-quality lighting products for their homes and businesses, including the first ENERGY STAR®-qualified light-emitting diode (LED) downlight in 2009. Today, as energy codes and legislation advance, energy-efficient alternatives continue to be in demand. Eaton’s comprehensive portfolio of Halo LED products addresses the need for high-performing, reliable choices to meet today’s challenging needs, while creating a comfortable living and work environment.
“Our 2015 BUILDER Brand Use Study confirms that it is critical for building product manufacturers to demonstrate new or advanced product features, performance and quality,” said Paul Tourbaf, group president, Residential Construction Group. “Highlighting these features combined with brand reputation and strong brand identity will drive adoption and usage among builders in today’s market.”