Nov 22 2012
Vision Critical is pleased to announce further expansion into the Asian marketplace with the launch of their newest office in Tokyo, Japan. Since its inception in 2000, Vision Critical has expanded into 14 offices globally and serves more than 600 clients, including one-third of the top 100 global brands. The growth in Vision Critical’s online community panels continues to accelerate as clients worldwide seek to better engage their customers, employees and citizens.
“The adoption of online communities in Japan continues to evolve into larger, quantitative and qualitative-based community panels,” says Shigeru “Shiggy” Kishikawa, Vision Critical Managing Director, Japan. “With Vision Critical community panel platform and experience, we are well positioned to support the continuation of this evolution for the domestic and international business needs of Japanese clients.”
The company, cited as one of the most innovative market research firm by GreenBook, will be able to build upon their early success in Asia and directly assist Japanese partners and clients with creating and running effective community panels.
“Vision Critical remains deeply committed to the Asian marketplace,” says Scott Miller, Group CEO, Vision Critical. “We hope to work alongside our Japanese clients as trusted advisors to further leverage online communities and enable their success. I am very excited about this latest expansion and the potential to forge many strong partnerships in Japan.”