Nov 4 2010
Cooper Lighting, a division of Cooper Industries plc (NYSE: CBE), has announced that its Halo brand of recessed and track lighting has been named by REMODELING magazine as the Brand Leader in lighting. Sweeping all four categories, Halo was notably chosen in the lighting categories of Brand Familiarity, Brands Used in Past Two Years, Brands Used Most, and Brands Used in Past Two Years and/or Would Consider.
“We are honored that remodeling professionals have chosen Halo as their preferred brand of choice in the latest Remodeling magazine survey,” said Cooper Lighting Vice President and General Manager Mark Eubanks. “Our continued commitment to quality, innovation and value has helped us to form a strong bond with professional contractors over the past 50+ years. We remain committed to our dedicated goal of bringing the best selection in energy-efficient lighting choices to the remodeling industry, and our ongoing efforts to introduce new ENERGY STAR® qualified Halo products helps us continue to achieve that goal.”
The REMODELING 2010 Brand Use Study conducted by Readex Research, an independent research company, surveys in-depth the brands REMODELING recipients know best and the ones they use or are willing to use. The survey results overwhelmingly solidified Halo as the preferred choice in the lighting category. When asked about what brands respondents had used in the past two years, Halo was named by 74%—while the next chosen brand was named by 35% of the survey respondents—and 78% would consider or have used Halo products in the past two years. Forty percent of respondents chose Halo as the brand they have used the most, while the second brand named was selected by only 12%. When asked about brand familiarity, Halo was chosen by 83% of the respondents.
Earlier this year, Halo was also chosen as the Brand Leader by Builder magazine subscribers for the eleventh consecutive year, sweeping all four lighting categories that included Brand Familiarity, Brand Used in Past 2 Years, Brand Used Most, and Quality.
Source: http://www.cooperlighting.com/