Oct 20 2010
AGR Tools, Inc. (OTCBB: AGRT) is pleased to announce that it will be commencing a new marketing campaign targeted at customers in markets in which AGR has a stocking dealer presence.
The company currently relies on its local distributors to advertise and promote AGR's premium diamond tooling products, so this campaign represents the beginning of a dynamic new strategy that will result in AGR assuming a more active roll in providing ongoing marketing support to its dealers.
"We feel that we will be able to expand the business of our individual dealers as well as of AGR as a whole by becoming more involved in local marketing efforts", commented Rock Rutherford, the President and CEO of AGR. "As soon as we select a new distributor to cover a new territory, we plan to work with that dealer to come up with the best possible plan for their market", continued Rutherford. "This should greatly accelerate the pace of our expansion and the development of our dealer base."
Although AGR plans to advertise in large national trade publications and other media, the company's strategy is to customize its marketing plans to reflect the differences between each dealer and market territory. Working closely with its dealers will then allow AGR to target its products at specific local contractors and fabricators.
AGR's new marketing campaign also includes a redesign of its current website, details of which the company plans to disclose later this week.
Source: http://www.agrtools.com/