Oct 7 2010
A paint and primer in one, BEHR Premium Plus Ultra® Interior and Exterior from BEHR® Paints was recently honored with Building Products' Most Valuable Product Award for 2010.
Judged by a leading panel of professional contractors and painters, BEHR Premium Plus Ultra Interior and Exterior paint was selected thanks, in part, to its time-saving benefits and unique attributes. With the ability to cover previously coated or uncoated surfaces without the need for a separate primer, a typical project is completed in fewer coats.
"Behr is committed to creating an overall better experience for its customers, so we focused on making BEHR Premium Plus Ultra easy, fast, and accessible," said Joe Richardson, senior vice president of professional products and services for Behr Process Corporation. "Our BEHR Premium Plus Ultra Interior and Exterior paint products offer a single recipe that is uniquely formatted to function as if a paint and primer have each been applied; it is a label we're proud to offer."
Thanks to its revolutionary formula that doubles as a paint and primer in one, BEHR Premium Plus Ultra Interior and Exterior paint helps contractors finish projects quickly, and more efficiently. The paint utilizes NanoGuard® technology, which provides a denser, more durable paint film resistant to moisture, stains and dirt. The product also helps to guard against damaging UV rays and serves as a protectant against inclement weather. Additionally, the product line's advanced colorant technology offers higher hiding capabilities.
Building Products' Most Valuable Product Award was open to all categories of residential building products, materials, and tools introduced between January 2009 and January 2010. The winners were chosen by a panel of judges made up of residential building professionals who evaluated products on an array of valuable attributes and technology.
Source: http://www.behrpro.com/