New Report on Architectural Barometer in Europe

Research and Markets (http://www.researchandmarkets.com/research/47ecd1/european_architect) has announced the addition of the "European Architectural Barometer (Q4 2009) - Theme: Decision Making Unit (DMU)" report to their offering.

The European Architectural Barometer shows important indicators for future European construction volume and methods. That makes this quarterly study highly useful for organisations with a focus on Europe that also want to compare different countries regarding expected building volumes and construction trends. The research is conducted in the United Kingdom, Germany, France, Spain, Italy and the Netherlands. The European Architectural Barometer is a need to know management tool for top management and strategic marketing. Besides the index figures, we also highlight a specific theme each quarter. This quarter's theme we take a look at the Decision Making Unit (DMU). The following topics will be discussed: product types for which the architect is a decision maker or influencer, product types for which the architect is most decisive for brand selection and statements regarding the decision making process for brands and products in the building industry.

Key Topics Covered:

• 1. Key findings
• 2. Background of the research
• 3. Current situation and expectations
• 4. Impact economic crisis
• 5. Decision Making Unit (DMU)
• 6. Appendix

Source: http://www.researchandmarkets.com/