May 9 2005
Pivotal Corporation, a leading CRM solution provider for mid-sized enterprises, and a subsidiary of CDC Corporation, today announced that Pivotal Homebuilder Front Office is the only enterprise-caliber CRM system selected as a TecHome Builder Magazine High-Impact Product of the Year.
TecHome Builder Magazine is a market-leading publication providing focused editorial content on home electronics and operational software/technology products for homebuilding business management. The magazine is also the official publication of the tecHOMExpo at the annual International Builders Show and TecHome Builder Conference and Expo. The TecHome Builder High-Impact Product of the Year Award recognizes products that have the greatest impact, either financially by saving or making money, or operationally by helping to guide builders to a new level of service. Selections were made in two categories: Home Technology and Information Technology - based on the feedback of TecHome Builder Magazine readers and a committee made up of top homebuilders and systems integrators.
"During our search for High Impact Products of the Year, we asked our readers to put forward the systems that are making the most positive improvements in the way they operate their businesses and serve customers" said Jason Knott, editor-in-chief, TecHome Builder Magazine. "When the results came in, Pivotal Homebuilder Front Office stood out as a winning product backed by a company with a strong commitment to advancing the technologies available to the homebuilding community."
With two of the top six largest homebuilders in the United States as customers, Pivotal Homebuilder Front Office is considered the CRM system of choice by America's top homebuilders. It is the only CRM software system designed specifically to handle the complete marketing automation, lead management, sales automation and customer care cycles of volume Homebuilders - from the first point of interest on a Website through the complete sales cycle to the handling of service and warranty requests years after a home is purchased. Built on an enterprise-class, Microsoft-based platform, it offers industry-specific functionality, while still providing the flexibility to support each homebuilder's unique business processes and operations. It also features extensive integration to Microsoft Office, including Microsoft Outlook, a user friendly interface, and integration to back-office systems including Oracle/PeopleSoft.
According to Jonathan Smoke, CIO, Beazer Homes, "I give a lot of credit to the Pivotal people for their willingness to invest their time and energy with us and the homebuilding industry as a whole. It's reflected in their product; I don't think there are any products that can compare to Pivotal, at least in the customer-facing space, that support the homebuilding industry."
Over the past year, Pivotal has gained considerable momentum in the market, including:
- New customer wins such as Beazer Homes, Grand Homes and Standard Pacific Homes
- An alliance agreement with New Home Technologies (a consortium of the top 35 US homebuilders) to jointly raise the acceptance of new technologies among homebuilders
- Product enhancements including the addition of new productivity tools and integration support for popular ERP systems including Oracle/PeopleSoft
- A major presence at top industry events including the International Builders' Show in Orlando, Florida and the upcoming PCBC 2005 Conference in San Francisco
- The addition of seasoned executives to the Pivotal team including Steven Lewkowitz as professional services director, homebuilders. Lewkowitz, formerly of PeopleSoft, brings more than 20 years of experience working in and with homebuilders and the technologies specifically designed to address their requirements.
According to Bruce Cameron, general manager, homebuilding, Pivotal, "Pivotal has achieved considerable momentum during the past year as a result of our dedication and focus on providing solutions to meet the specific sales, marketing and customer care requirements of America's high volume homebuilders. We are thrilled that TecHome Builder's readers along with a committee of top homebuilders and systems integrators have chosen Pivotal as a company that is making a strong and positive impact in this market."
To find out more about Pivotal Homebuilder Front Office, visit http://www.pivotal.com/products/realestate/pivotal.asp