Mar 20 2010
Since 2007, residential roofing market demand decreased nearly 15% driven by the dramatic drop in new housing starts. Nevertheless, the residential roofing market reached 120 million squares valued at nearly $3.5 billion in 2009. The market is expected to rebound in 2010 with up to 10% growth driven by the Recovery Act carryover and an uptick in new housing starts.
Principia Partners, a leading consultancy in the building products industry, announces Residential Roofing 2010: A Market-Focused Update. This study will provide excellent perspective on the current market, trends and outlook for residential roofing products in North America. The study will cover all major types of roofing materials. Details on replacement and repair as well as new construction will be provided to help companies anticipate unmet customer needs.
Ken Jacobson, a Principal at the Firm explains, “From the design standpoint, roofing has become the 'fifth wall' of residential construction and can provide major aesthetic enhancements. Architects, builders and homeowners are showing increased interest in natural look products like slate, tile and wood shakes but want the convenience of asphalt. This has driven wide use of architectural shingles that are slate-like or wood shake-like in appearance. These products are typically much thicker than conventional 3-tab asphalt and provide the dimensional look of natural materials.”
Extension into 2010 of the American Recovery and Reinvestment Act (ARRA) of 2009, which provides tax rebates of up to $1,500 for Energy Star approved roofing materials should dampen the recessionary effect. ARRA coverage includes reflective asphalt and metal roofs. Other product lines including clay tiles and newer foam insulated metal roofing systems also offer energy savings. Further, major companies are now actively promoting solar energy roofing panels for residential applications.
Mr. Jacobson continues, “This study will serve as an important baseline analysis for forecasting and business planning purposes by existing and new industry participants. Using 2009 as the baseline, the study will analyze the drivers and trends of the residential roofing market by region, distribution channel, market segment and material type.”
The report also provides business insights on:
- “Voice of Customer” on major trends in design, material usage and market conditions
- Up-to-date assessment of the residential siding market and products
- Identified product development needs and channel opportunities
- Market share review for leading residential siding producers
- Strategic insights into the growth segments of residential siding
A Forecast Modeling Tool will also be available to subscribers who purchase the base report. The tool will provide subscribers not only the data behind Principia's demand forecast, but the ability to change the input assumptions to create their own "what-if" scenarios by adjusting assumptions on trends in replacement and repair, new construction, size of typical house, frequency of replacement, and inter-product competition.
Source: http://www.PrincipiaConsulting.com