Feb 20 2010
Craftsman, America's most trusted tool brand, will now be sold through Ace Hardware stores. In May, approximately 100 Ace stores will begin selling Craftsman products.
Under the first phase of the agreement, qualifying Ace stores will be able to sell the Craftsman brand including hand tools, portable power tools, compressors, wet/dry vacs and tool storage. As the number one tool brand in America, Craftsman continued to increase its popularity in 2009 among Americans who want to take on DIY projects with a tool they can trust to get the job done.
In June, Ace will promote a number of Craftsman products, giving all 4,500 Ace stores the opportunity to offer the Craftsman brand to customers. "This alliance will reinforce Ace stores as a premium destination for customers shopping for tools and other quality core hardware products," said Ray Griffith, Ace president and chief executive officer. "Bringing the nationally-trusted Craftsman brand to the aisles of the most helpful hardware stores in America will benefit both our retailers and customers."
"This is an exciting, strategic move that expands access to Craftsman for existing and new customers," said Bruce Johnson, interim chief executive officer and president for Sears Holdings. "Offering an assortment of Craftsman products more broadly through Ace locations will strengthen the Craftsman brand, which already has an incredible reputation for innovation, quality and trust".
Source: http://www.acehardware.com