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McCrone to Feature SITEOPS Land Development Software at ICSC Mid-Atlantic Idea Exchange

McCrone, Inc., a full-service engineering firm that serves the Mid-Atlantic region, will feature SITEOPS® technology at the ICSC Mid-Atlantic Idea Exchange on February 17, 2010. SITEOPS is patented land development software that delivers cost-optimized conceptual site designs, grading plans, and cost estimates.

McCrone, Inc. has been designated a SITEOPS® Certified Partner, with a team of design professionals trained in conceptual site design and what-if analysis using SITEOPS.

"We are thrilled at how well SITEOPS complements our SyntheSite™ product," says Gary Beach, President and CEO of McCrone.  "SyntheSite allows us to analyze potential properties based on demographics, consumer expenditures, income, business, and market data in conjunction with geospatial technology, and SITEOPS allows our developer clients to quickly explore potential site layouts, and have site development costs to include in their pro formas."

The ICSC (International Council of Shopping Centers) Mid-Atlantic Idea Exchange will be held February 16-17, 2010 at the Gaylord National Resort & Conference Center in National Harbor, Maryland. McCrone will demonstrate SITEOPS and SyntheSite at Booth 331.

SITEOPS is "CAD with a Brain®," revolutionary web-based software from BLUERIDGE Analytics, Inc. that can quickly generate line work and grading options for a conceptual site plan using sophisticated algorithms. SITEOPS® Multi Pad 4.1 uses powerful auto-drawing tools to create site layouts, grading plans, storm water drainage designs, and related cost estimates in minutes to hours. SITEOPS has identified savings of an average of $15,000 per acre in site costs.

"McCrone is known for providing innovative engineering solutions to its clients by using superior design and analysis tools," says Mike Detwiler, President and CEO of BLUERIDGE Analytics, Inc. "By integrating SITEOPS into the design process, McCrone can more quickly give their clients essential information needed for making intelligent site choices. We are pleased that McCrone has become a SITEOPS Certified Partner."

Source: http://www.mccrone-inc.com/

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