Jan 27 2010
USGunite of Keller, Texas, a nationwide provider of pneumatically-applied concrete resources, announced today the branding of all of its independently operated entities into one umbrella identity. With 22 companies, 450 employees, and more than 30 locations coast-to-coast, ownership determined that it was time to begin operating under one brand.
The various locations have been operating as separate identities under the 'Gunite' moniker (e.g., Metroplex Gunite, Southern Gunite, Tri State Gunite, etc.). "We've just rebranded so that all of the companies are now operating under the USGunite banner," stated Jim Kinnebrew of USGunite. "We've adopted a partnership model similar to law firms. Our CEO & Managing Partner, Leroy Hess, represents the entire company. In turn, each operating company is led by individual partners who have ownership in that particular company."
Kinnebrew explained that there are two primary advantages to this approach. "We have established local, home-grown relationships that a national centralized company typically won't have. When necessary, we have the capacity, equipment, and resources to shift resources from one location to another, or from several operations to cover an outlying area or large project."
The collective companies now operating under the USGunite brand completed over 11,000 projects last year. The company's roots are in the residential and commercial pool business, but a number of new opportunities are opening up. Erosion control on hillsides and along seawalls, retaining walls for building foundations and civil projects, and repair of existing concrete structures, are a few of the many solutions USGunite is now providing for commercial, civil, and industrial customers.
"I want to stress that we're not moving away from our core business, we are adding to it. The same skill sets and capabilities required for blowing concrete in a commercial pool on the seventh floor of a building are equally important in any industrial or infrastructure project that requires concrete," stated Kinnebrew.
Source: http://www.usgunite.com