Jan 9 2010
Research and Markets (http://www.researchandmarkets.com/research/8ee8ea/indian_constructio) has announced the addition of Frost & Sullivan's new report "Indian Construction Chemicals Market" to their offering.
The term 'construction chemicals' covers a wide range of materials and is commonly used to describe various products such as admixtures, waterproofing compounds, and flooring compounds among others. The construction chemicals industry in India is still in a nascent state with the per capita consumption of construction chemicals being low in comparison to countries from Europe, North America, and even Southeast Asia. For the sake of convenience, the construction chemicals market has been delineated into various segments to quantify it as waterproofing, cement admixtures, repair and rehab chemicals, flooring compounds and so on.
Research Overview
This Frost & Sullivan research service titled Indian Construction Chemicals Market provides market dynamics, trends, and viable growth strategies. The key end user of construction chemicals is the construction industry, which includes infrastructure, industries, as well as commercial and residential buildings. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: polymer based, inorganic based, and epoxies.
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Market Overview
Infrastructural Activities Prove to be the Building Blocks of the Indian Construction Chemicals Market
From being almost non existent until recently, the Indian construction industry has been growing at 15-20 percent year on year, mainly on the strength of increased manufacturing activities, industrial growth, and heightened investments - especially by the government - in infrastructure and real estate. The rise in disposable income in India had spelled boom time for the construction chemicals market, as building contractors are realizing the importance of using these products for better-quality constructions. Expanding construction businesses in the largely untapped rural areas are also expected to provide a huge thrust to the construction chemicals market. Moreover, the Government's decision to give 100 percent foreign direct investments (FDIs) in the real estate business has boosted construction activities throughout India. Although the economic downturn had bogged down the real estate business, it is already showing signs of recovery. This revival, along with foreign investors' popular perception of India as a high-growth market, has given a shot in the arm for construction chemicals companies.
Despite the inflow of funds, the market is restrained by low end-user awareness. Consumers are only gradually beginning to understand the importance of using construction chemicals for construction, infrastructural work, repair, and maintenance. The Indian consumer is realizing that while the cost of construction chemicals is only 2 percent of the overall construction cost, the benefits are manifold. "Effective marketing and product innovation are keys to success in the Indian market," says the analyst of this research. "It is imperative to maintain long-term relations with customers and exert influence over channel partners to stay afloat in this market."
Market participants are also frequently challenged by the absence of quality standards for the manufacture and application of construction chemicals. This inadequacy is likely to lead to price wars, which will constrict profit margins to such an extent that new companies might be reluctant to enter the market. This, in turn, could result in customer dissatisfaction, as they might only receive substandard products and services. However, participants are looking to pre-empt this situation by focusing on their offerings. "Indian manufacturers of goods and services are emphasizing compliance with the industry best practices to successfully compete against their international counterparts," notes the analyst. "This has improved the infrastructure and the working conditions in the plants, which has enhanced the quality of output and attracted more end users."
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Polymer based
- Inorganic based
- Epoxies
Source: http://www.researchandmarkets.com