Jan 7 2010
Ethan Allen (NYSE:ETH) has again partnered with HGTV as primary furnisher of the HGTV Dream Home. The HGTV Dream Home 2010, located in Sandia Park, New Mexico, proved an ideal stage for Ethan Allen's custom services and wide range of products.
“We’re extremely proud of our longstanding relationship with HGTV, and to have been selected as the primary furnisher of the HGTV Dream Home for the fourth consecutive year is truly a testament to the diversity of our products and to the breadth of our custom capabilities,” said Nora Murphy, Ethan Allen's Executive Vice President of Style and Advertising.
Modern Style Meets Mountain Views was the theme for this year’s HGTV Dream Home. The single-story, 3,900-square-foot home has three bedrooms, three bathrooms, a home office, a home theater, a gourmet kitchen with a walk-through pantry, an outdoor dining area with a fireplace and grill, a three-car garage, and a separate guest casita with a playhouse for children.
According to Linda Woodrum, the interior designer for the HGTV Dream Home 2010, the house’s design called for clean, simple style.
“The Southwestern style and location of HGTV Dream Home 2010, with its stunning mountain and desert views, had us excited to see which furnishings Linda would choose for this amazing project. Once again, the results were spectacular,” added Ms. Murphy.
For example, a pair of dramatic Rand wing chairs dressed in plush turquoise fabric was used in the foyer to create a cozy fireside conversation area. Just steps away in the great room, a cool, confident mix of materials and lines works beautifully to create a modern space. Monterey sofas in soft, rich brown fabric and the iconic steel-framed Jericho chair in leather add a neat metropolitan vibe. Two oak coffee tables — each one unique, made of 100% reclaimed wood set into an iron base — are used together to dramatic effect. In the home office, an American Artisan X-table is used as a multitasking workstation.
Only one lucky person can win the HGTV Dream Home 2010, but Ethan Allen sees every home as a dream home in the making. Ethan Allen’s diversity of fashion-forward styles and ability to provide nearly everything for the well-designed home has made it a favorite of style-hungry one-stop shoppers. Customization and quality are key ingredients of the company’s value to its clients. Visit ethanallen.com for a behind-the-scenes look at how it all came together. The HGTV Dream Home Giveaway 2010 is now open for entries through Friday, February 19 at 5 p.m. EST. Entrants may enter once per day on HGTV.com or as often as they wish by regular mail. Go to HGTV.com to tour all the rooms of the HGTV Dream Home and see how Ethan Allen’s furnishings helped bring them to life.
Source: http://ethanallen.com/