Oct 20 2009
New Sofa Groups Offer Dealers Premium Quality and Contemporary Design at Attractive Price Points
Berkline, a leading home furnishings manufacturer specializing in reclining chairs, sofas, and home theater seating, today announced that it will unveil its Modern Comforts Collection, a new line of premium high-end sofa groups, at High Point Market on October 17-22, 2009.
Crafted like custom furniture, Berkline’s new Modern Comforts Collection is some of the finest furniture the company has ever offered, but without the high price tag that’s generally associated with fine sofas and sectionals. Its uniqueness largely stems from a higher level of material and construction detail including:
- An enhanced frame made from durable unitized steel that has a lifetime guarantee
- Seats constructed of individual pocketed coils wrapped in foam to give users the feel of a plush, high-end mattress
- A back filled with a combination of blown fiber and 30 percent foam chips for outstanding support and comfort
Berkline’s Modern Comforts Collection also features the smoothest and fastest operating power recline mechanism currently on the market. Additionally, the seats are slightly smaller (21 inches wide), making it better suited for apartments, condominiums, lofts, or smaller homes. The size also makes it more container friendly, creating added benefits for dealers in terms of reduced shipping costs.
“The new line has a more modern and contemporary design that we believe will be attractive to some of our younger consumer segments,” commented Bruce Sinning, vice president of merchandising at Berkline. “It combines unique features and construction that’s resulted in enhanced comfort and appearance, but at a very attractive price point.”
Sinning noted that sofa prices for the Modern Comforts Collection will start at $799 in fabric and $999 in top grain leather with matching vinyl trim.