Oct 14 2009
New Jersey theater gets new look, state-of-the-art technology and latest amenities
Open house on October 22 will unveil Big Cinemas' new property to the public
Big Cinemas, a division of Adlabs Films Ltd and a member of Reliance ADA Group, is re-opening Movie City in Edison, NJ on October 22 after undergoing major renovations. The makeover did wonders to restore the theater, while also updating it to accommodate a modern audience with its world-class features.
What is refreshing about these recent renovations, however, is that a great deal of effort was put into ensuring the moviegoers were receiving a better experience. The theatre is located at 1655 Oak Tree Road, in Edison, New Jersey and now features BARCO 2K digital projection equipment for the best quality audio and visual effects, providing Moviegoers with an enhanced viewing experience.
Some other changes patrons will notice are the completely renovated lobby which includes flat screen monitors, modified and painted ceilings, brand new heating and air conditioning systems, as well as renovated restrooms and expanded concession stands. For better aesthetic appeal, a new box office station has been installed at the main entrance. This was designed to open up the lobby for space and to facilitate the flow of traffic.
To enable the general public to experience these changes, Big Cinemas is offering for one day only an Open House with a slate of recently released films that will be shown free, on a first-come, first-serve basis on October 22.
Similar to the strategy in India, Big Cinemas is setting up standalone properties and cinemas in malls and also taking over current properties, renovating and operating the cinema, taking advantage of their considerable existing infrastructure and brand value.
Source: https://www.fandango.com/