Sep 30 2009
Reply! Announces World's First Home Improvement Marketplace and Exchange For Leads and Enhanced Clicks(TM)
Reply.com, a leader in locally-targeted online marketing, today announced a significant expansion of its platform into the Home Improvement vertical. The initial list of Home Improvement customers includes many of the industry's top companies. Having already demonstrated success in the Automotive and Real Estate sectors, Reply.com is rapidly expanding into this highly fragmented category.
"Reply.com has simplified category-specific and locally-targeted online marketing," stated Andrew Rogers, Vice President of Marketing at ServiceMagic. "The marketplace makes it easy for ServiceMagic to reach our desired customers without the complexity associated with other online advertising channels."
With the launch of this new vertical, Reply.com has created the first open marketplace and exchange for the acquisition of online consumer traffic interested in Home Improvement services. Reply.com's patent-pending marketplace provides granular controls over bids, coverage, quality, and budgets. In five minutes, an advertiser can sign up, create a campaign for buying leads or Enhanced Clicks(TM), and receive locally-targeted, high-intent consumer traffic.
"I'm thrilled to announce the launch of Home Improvement as our latest category" said Reply.com Founder and CEO Payam Zamani. "I'm even more excited that we are launching with partnerships already established with some of the biggest names in Home Improvement."
Reply!'s Marketplace offers:
- Category-specific, locally-targeted online marketing on a cost-per-lead or cost-per-Enhanced Click(TM) basis
- Easy user interface, with no keywords or text ads to manage
- Auction-based, market-driven pricing
To maximize advertiser ROI, Reply! has also launched an advertiser-side exchange that efficiently allows for monetization of poorly-targeted traffic acquired from any online channel. Advertisers can quickly recover wasted online spend by making it available to buyers through Reply!'s platform. Reply.com's Marketplace and Exchange offer highly-efficient, locally-targeted consumer acquisition opportunities for large, sophisticated advertisers--as well as individual service providers--on a per-lead or per-Enhanced Click(TM) basis.
Source: http://www.reply.com/