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Builders at Las Vegas International Show Turning Green

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Feb 1 2009

Market Resource Associates, Inc., a leading building materials market research firm has just concluded a 2-hour focus group with custom and semi-custom single family home builders from among the attendees in Las Vegas at the International Builder's Show.

The two hour group used "Green" building as its principal topic with 8 participants geographically dispersed from the United States.

According to John Cashmore, session moderator and President of MRA®..."these folks certainly knew their stuff. It became clear early on in the group most participants considered the "shell or envelope materials in residential construction" to be the main elements where "Green Products" have the most value to their consumers and to them as a marketing tool. They also told us which manufacturers and materials they considered most "Green."

Anyone wishing to view the actual discussion guide used during the session are welcome to view it by visiting the MRA website at www.mraonline.com and clicking the link under Top News.

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