Jun 16 2008
Mayan Metzler and Yoel Piotraut, owners of MyHome LLC, have introduced two new products today as part of their ongoing efforts to make New Yorkers more energy efficient. The products, called CoolWall and SuperCote by TEX-COTE, are textured exterior paints that reduce cooling costs by up to 21.9%. The product rollout is another step in MyHome's ongoing effort to help New Yorkers green their homes with simple--and affordable--green solutions.
"Since as much as half of the energy used in your home goes to heating and cooling," comments MyHome President Mayan Metzler, "these products go a long way toward helping homeowners and businesses save money--all by applying a simple coat of paint on your home or building. This just reinforces what we've been telling clients for months: going green is easier than you think."
Applicable for suburban homes or residential and commercial buildings, TEX-COTE's products use the same heat-reflective technology the US military uses to reduce the solar heat absorbed by vehicles, also called the heat signature. TEX-COTE's textured coating systems have been specially formulated to reflect solar heat by changing the invisible portion of the light spectrum--in other words, reflecting heat without changing color.
"TEX-COTE's exterior coating systems reflect infrared energy from the sun so the wall doesn't get hot in the first place," says MyHome CEO Yoel Piotraut. "And since the coatings offer one of the strongest anti-fade warranties in the industry--even for darker colors--you don't need to worry about a worn and dingy look after a few harsh winters in New York."
As the exclusive New York dealers of TEX-COTE, the MyHome Corporation is dedicated to educating consumers about the many benefits it can have on the environment. However, consumer education is just part and parcel of MyHome's full-service green solutions campaign that involves designing, supplying, and installing every part of a green building project in a market that has traditionally been divided by niche service providers. CoolWall and SuperCote are just two of the many products MyHome's R&D department is bringing to market to make going green as easy and as cost-effective as possible for its diverse clientele.