Jan 23 2008
ecosource announced today the launch of their third line of biodegradable pots, called COIR, made from coconut fibers. The product was unveiled at the recent Atlanta International Gift and Home Furnishings Market in Atlanta where the company received a "Best in Category" award for The Gardens.
COIR pots made from coconut fibers
The addition of this third line of pots supplements the existing greenPots line (from rice hulls) and Enviro Collection (from bamboo) makes ecosource's selection of biodegradable pots the largest in the marketplace. The launch was in response to strong consumer and retailer interest in larger eco-friendly vessels for container gardening.
COIR repurposes a well known utilitarian gardening product to create stunning stand alone decorative containers. "The response has been overwhelming" says Chad Callihan, ecosource managing partner. "We're seeing a huge increase in consumer awareness of environmentally-friendly garden pots since last year. Everyone is really beginning to embrace the green movement."
COIR is now the largest line of eco-friendly decorative pots on the market. Organic texture juxtaposed with contemporary styling, the pots fill a demand for larger containers with the largest in the line being 24 inches wide. The heaviest of the containers is just 5 pounds making them easy to move around, and perfect for any outdoor space, especially balconies and rooftop gardens.
"This launch uniquely positions ecosource in the growing market for biodegradable pots" says co-owner, Chuck Rose. "In response to retailer demand, we're constantly developing new products to offer widest variety of eco-friendly planters in the US in terms of color, material, style and size. We're 100% eco-friendly and we offer the largest containers available. The addition of COIR has enabled our company to strategically differentiate from the competition and still stay true to our earth-friendly foundation principles. Who says you can't have high style and still help save the planet?"