Dec 13 2007
BuildDirect has launched its new Vanguard label of composite decking today under its exclusive distributor program. The Vanguard brand is aimed at medium-to-large-scale buyers looking to stock up on new products to meet the demand for a premium composite deck in spring of 2008.
Information on Vanguard composite decking is available on the newly launched BuildDirect distributor site (www.builddirectdistributors.com). There are two major lines of composite decking offered under the Vanguard label; the Complement and the Traditional Series. Each product offers:
- A tiered pricing rebate structure for volume purchases
- Consistency of supply
- High quality, managed at the manufacturing stage
Campbell Macdonald, Decking Department Head for BuildDirect is leading the effort to bring Vanguard products to market. "We're looking forward to connecting with more distributors and exploring the opportunities that are opening up because of this launch," said Macdonald.
Product launch aimed at medium-to-large-scale buyers
The Vanguard brand of composite decking is aimed at distributors, wholesalers, and large-scale retailers and will only be available to those buying a minimum of 10 containers over a 12-month period. Unlike other BuildDirect products it will not be available for the public to purchase online. This is one of several products being made available exclusively to distributors through BuildDirect's new distributor program.
"Part of what we're looking to do with this line is to form stronger relationships with big buyers", said Macdonald. "We want to allow them to participate in the value, service, and quality that the Vanguard label represents, with a new line of products that is exclusively available to them."