Sep 6 2007
On 28 June 2007, the Sanitec Group signed a Joint Venture agreement to acquire 60% of the Russian ceramics manufacturer Della, a young dynamic production company 40 km east of Moscow.
The Della factory is two years old with high standard manufacturing equipment and a current annual production capacity of 600,000 pieces. Della employs 300 people.
Della is a part of the Keraton Group, a leading Russian group in the building material industry. The intention is to further develop the plant into a state-of-the-art plant with extended production capacity. Sanitec’s intention is to continue manufacturing of Della brand products.
"Della fits perfectly in our plan to expand our business in the growing Russian market", says Bengt Pihl, President and CEO of Sanitec Corporation. "I am excited about the possibilities to strengthen and develop our partnership in the future".
Della will remain as a brand on the Russian market and will extend sales activities together with Sanitec Russia, which already today handles all sales and marketing of Sanitec branded products in Russia. Della’s current position and high standard manufacturing combined with Sanitec's experience in technology and marketing will bring a large potential for both for Della and Sanitec in the future.