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Dyson Airblade is Headline Sponsor of Loo of the Year Awards 2007

There’s nothing worse than being confronted with a dirty loo when you’re in urgent need of the conveniences. But visiting a bathroom away from home needn’t be a traumatic experience.

Dyson, the manufacturer of the Dyson Airblade™, the fastest, most hygienic and energy efficient hand dryer, has joined forces with Loo of the Year Award 2007 to find the best loos in Britain to give you peace of mind when you have to ‘go’.

Clare Dunbar, UK commercial marketing manager at Dyson says: “We share The British Toilet Association’s goal of improving the state and facilities of public toilets across Britain, where ever they are. The public shouldn’t have to put up with archaic facilities and we publicly support innovation in the washroom. That’s why we are sponsoring the Loo of the Year Awards and reward those who are making a big effort.”

We spend three years of our life in the bathroom – so it’s important that the experience of going to the loo when out and about should be made as pleasant and clean as possible.

Dyson understands this. That’s why the Dyson Airblade™ hand dryer uses a sheet of filtered clean air to wipe hands dry, rather than heating up dirty washroom air and blowing it onto hands and clothes as conventional hand dryers do. Airblade has been certified as the world’s first hygienic hand dryer by NSF International, it’s also supported by the Royal Institute of Public Health and British Skin Foundation, so is suitable for use in even the most hygiene conscious environments such as hospitals and food preparation areas.

It’s quick, too. Dyson Airblade dries hands in just ten seconds. So there’s no need to wipe hands on trousers. And thanks to the Dyson Digital Motor it’s more energy efficient than other hand dryers and better for the environment than paper towels.

The Loo of the Year Awards 2007 awards looks to recognise the crème de la crème of British toilets. Categories include most accessible toilet, family friendly toilet and national loo of the year. The winners will be announced on Wednesday 5th December at the National Motorcycle Museum in Birmingham.

Better public toilets will hopefully mean people will spend more time making sure their hands are properly clean and dry. In a Dyson survey a staggering 78 per cent admitted that their hands were either wet or not completely dry when they left a public bathroom. Few people realise that damp hands are 1,000 times more likely to attract and spread bacteria. Good hand hygiene does not stop at hand washing. Drying hands is just as key to stopping the spread of bacteria, so must be taken seriously.

Frustrated by inadequate hand dryers in public toilets 14 per cent of people have resorted to using toilet paper to dry their hands, 18 per cent have dried their hands on their clothes –and 22 per cent have just tried to shake their hands dry.

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