Jul 3 2007
Imre Communications, an integrated brand communications firm, announced today the launch of a green practice. Focused exclusively on providing clients with a full array of marketing services, this new division is designed to help organizations establish and leverage environmental positioning and increase awareness of environmentally conscious products, practices and services.
"Green products and sustainability practices aren't just fleeting trends, they are the future of how companies will do business," said Dave Imre, president of Imre Communications. "As an organization, we have fully embraced this environmental movement and see opportunity and demand to market green across all industries."
To date, Imre is already supporting a number of clients seeking marketing counsel in the green space, including The Home Depot, Travelers, CoreNet Global, Clean Control, DAP and the National Multi Housing Council. Initiatives have ranged from corporate messaging and brand strategy development to packaging, promotional and PR campaigns.
The latest client to join Imre's green practice is Green Builder Media, which provides information and services relating to green building and sustainability for the North American residential building market. Imre Communications will support the firm primarily in a public relations capacity.
"Imre has an understanding and dedication to green business," said Ron Jones, founding partner and editorial director of Green Builder Media. "We value their expertise and creative thinking, and look forward to working together to launch and brand Green Builder Media's services." In addition to client work, Imre Communications has also adopted environmentally friendly practices internally in both its Baltimore and Washington, D.C. workspaces. It is a corporate imperative that employees be more cognizant of eco-behavior. Specific action has included:
- Waste reduction through more aggressive recycling, and elimination of paper goods in daily work
- The introduction of the Imre Green Points Program, which rewards employees for using green transportation methods - from buying a hybrid car to car pooling and using public transportation
- Participation in community action and education efforts, such as a recent Bay Clean-up service day with the Baltimore Aquarium
In addition, Imre asks vendors to reduce their impact on the environment by paying greater attention to details such as recycled papers and soy inks.
"We're changing our habits and our traditional business practices for three reasons," Imre said. "First, we recognize that clients and potential clients will soon be demanding green solutions from their partner companies. Second, less waste equals greater profitability. Third, it's the right thing to do."
The green practice is added to Imre's industry practices. The firm has already established niche expertise in the Home and Building, Associations and Insurance industries.