Apr 26 2006
At the "Tokyo Paint Show", the largest exhibit of the coatings industry in Japan (total number of visitors: 124,110), BASF Coatings has now put its strong position on the Asian market to the test. For the coatings pros, it's the first time that they have presented their know-how using the name of BASF Coatings Japan Ltd., which was established last year from an earlier joint venture. "Our booth received a large number of visitors, and we were able to convince them of the strength of our products and services," says Atsushi Sakoh, Global Suzuki Account Manager and Global Motorcycle Account Manager, responsible for the presence at the exhibition.
The presentation focused on innovative and environmentally friendly solutions from the three business units Automotive OEM Coatings Solutions, Automotive Refinish/Commercial Transport Coatings Solutions, and Industrial Coatings Solutions, including "CathoGuard 500", the lead-free cathodic e-coat from the automotive OEM coatings portfolio, a UV-curable clearcoat for coating motorcycles, and the "ONYX HD" waterborne basecoat line from the automotive refinish portfolio, as well as a chrome-free primer with excellent anti-corrosion performance without the use of hexavalent chromium from the industrial coatings portfolio. "The show was a great opportunity to feature the strengths of our three business units and our 'Passion for Coatings'", says Sakoh.