Mar 2 2016
HGTV HOME by Sherwin-Williams, a leading paint brand that brings together the design expertise of HGTV with the legendary quality of Sherwin-Williams, is proud to announce the launch of INFINITY. Formulated with precision by the experts at Sherwin-Williams, INFINITY is a premium line of interior and exterior paint that will deliver on the 150-year-old company’s highest quality standards and can be found exclusively at Lowe’s in March.
INFINITY is a complete, one-coat, paint and primer in one with exceptional hiding power and coverage. Manufactured with industry-leading technology and the highest quality materials, INFINITY offers extreme durability and the beautiful, designer-finished appearance both Pros and DIYers expect from this leading brand.
“INFINITY is 50 percent more scrubbable, washable and stain resistant than a leading competitive product, making it one of the most durable home products available,” said Andrew Kinnen, Senior Director of Paint Marketing for Sherwin-Williams’ Diversified Brands Division. “Additionally, INFINITY tackles one of the most frustrating DIY paint projects, dramatic color changes. INFINITY hides the original color 55 percent better than a leading competitive product. With INFINITY, we have combined several of our very best technologies, and we’re redefining what customers should expect from paint.”
INFINITY paint is available in 16 designer-inspired Color Collections, each featuring 20 coordinating colors. The Color Collections inspire individuals to be bold and mix-and-match their color choices to create a harmonious, cohesive look. Whether painting one room or the whole house, HGTV HOME by Sherwin-Williams gives you the confidence to select colors that pair well together throughout your home.
INFINITY Interior Paint – “Exceptional Beauty. Uncompromising Durability™”
INFINITY paint’s crosslinking technology forms a tough barrier that provides exceptional resistance to stains. The 100 percent acrylic formula provides a durable finish that is easily washed and cleaned so it endures the tests of daily life and retains its color and finish. Some difficult stains (such as water stains) will reappear when top coated with many of today’s paints, whereas INFINITY will lock stains in and prevent bleed-through 50 percent better than a leading competitive product. With its mildew resistant properties, INFINITY also works well in kitchens and bathrooms where walls regularly come in contact with damaging condensation and moisture.
INFINITY Exterior Paint – “Exceptional Adhesion. Uncompromising Durability™”
INFINITY paint’s exterior line is optimized for exceptional adhesion even when applied to chalky, glossy or unprimed surfaces. It withstands the stresses of extreme weather conditions ranging from heavy snowfall to severe heat. The enhanced fade-resistant technology protects against harmful UV rays, while its algae-resistant coating shields from damage caused by the growth of harmful spores. INFINITY’s durable 100 percent acrylic formula provides extra protection from cracking, peeling and blistering, and it’s durable, “no-stick finish” is perfect for use on windows, doors and trim.
INFINITY paint will have a retail price starting at $45.98 per gallon and will be available exclusively at Lowe’s nationwide beginning early in March. It will join HGTV HOME by Sherwin-Williams Ovation® and Showcase® lines currently offered at Lowe’s. For more information on HGTV HOME by Sherwin-Williams, please visit: www.HGTVHOMEbySherwinWilliams.com.