Valspar Unveils New Coating for Industrial Flooring, Lifeshield

Valspar Wood coatings, a leading manufacturer of coatings for prefinished flooring, siding, moulding, kitchen cabinets, furniture, and other building products, has introduced a new family of coatings — Lifeshield^TM — for North America industrial flooring manufacturers.

Lifeshield^TM provides best-in-class durability, scuff and scratch resistance, and moisture protection, while providing outstanding clarity and appearance. As with all Valspar industrial flooring coatings, the system is designed with industrial operations in mind to ensure maximum efficiency and usability for manufacturers.

"When we talked to flooring manufacturers, they told us that they really wanted to see a clear connection between coating system technical attributes and what their end customers want in terms of performance," said Craig Lyerly, business segment /marketing manager for Valspar Wood coatings. "With Lifeshield^TM, we developed a family of coatings with that end customer in mind, supported by extensive testing and benchmarking. So it's really a win-win, both for the homeowner and the manufacturer."