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Wharf Entertainment Properties Selects HVMG to Develop SpringHill Suites in Alabama

Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel management company, has been selected by Wharf Entertainment Properties, LLC, to serve as the lead developer and operator of the planned five-story, 132-room SpringHill Suites that broke ground in June at The Wharf in Orange Beach, Ala.

Located at 4763 Wharf Parkway, the hotel will be adjacent to the Orange Beach Event Center and near the popular Orange Beach Sportsplex. Once completed, the hotel will include a destination restaurant, full-service bar and an outdoor patio overlooking the intra-coastal waterway. Additionally, the hotel will include such amenities as approximately 3,000 square feet of meeting space, an oversized lobby, complimentary breakfast, fitness center and resort-style pool.

“The Wharf and the City of Orange Beach are flush with entertainment, retail and dining options,” said Robert S. Cole, HVMG president and CEO. “However, the one thing that has been missing at The Wharf has been a premier, all-suite hotel to meet the short-term needs of leisure and business travelers to the area. This is about to change, and we’re excited to be a part of this important development for the Orange Beach community.”

Developed in 2005, The Wharf is a mixed-use entertainment, marina and shopping destination in Orange Beach that hosts more than 1.8 million guests per year. The property houses a 9,600-seat amphitheater and over 333,000 square feet of retail space featuring 12 national and local restaurants, 38 retail establishments, 18 professional businesses, 18,000 square foot Orange Beach Event Center, full-service marina with 208 slips, 198 privately owned condominiums, 15-screen movie theater, 102 foot-tall Ferris wheel and much more. The SpringHill Suites will be the latest development to take place on the property.

In addition, a wide variety of events take place at The Wharf each year, including concerts by the nation’s hottest bands at its Amphitheater, the world-class Blue Marlin Grand Championship fishing tournament and The Wharf UnCorked. Additionally, The Wharf features daily its Spectra Sound & Light Spectacular.

“HVMG’s long history and success with Marriott brands and proven operational and development expertise made them the ideal organization to lead the SpringHill Suites at The Wharf,” said Art Favre, hotel owner. “Based on their history of successfully developing similar, ground-up hotel projects, we have complete confidence this SpringHill Suites will make The Wharf even more attractive to the million-plus travelers who visit every year.”

With more than 300 locations across the country, SpringHill Suites welcomes travelers with upscale spacious suites and modern dynamic lobbies. Each suite features separate living, working and sleeping spaces to provide guests with the flexibility and functionality they deserve. Vibrant, stylish lobbies offer guests space to work, mix or mingle. The hotel also will offer business services, same-day dry cleaning, guest laundry facilities and express checkout. Additional hotel amenities include a full-service bar featuring local craft beer, wine, cocktails and a light menu, and the Market, which offers convenient access to food and beverages 24/7. Travelers can also treat themselves to daily complimentary breakfast with fresh, healthy options and hot breakfast items.

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