May 29 2015
While the building automation (BA) market in Europe has been mature, it is starting to see a revived growth. This growth is mainly being driven by a strong focus on energy efficiency and by an overall performance of buildings.
However, the building automation market is also going through a renaissance because of a wave of new technology developments, such as the Internet of Things (IoT), cloud-based solutions, and big data analytics. These are all helping to enhance the performance of building automation solutions, as well as helping to bring down prices and see new participants come to the market.While the building automation (BA) market in Europe has been mature, it is starting to see a revived growth. This growth is mainly being driven by a strong focus on energy efficiency and by an overall performance of buildings. However, the building automation market is also going through a renaissance because of a wave of new technology developments, such as the Internet of Things (IoT), cloud-based solutions, and big data analytics. These are all helping to enhance the performance of building automation solutions, as well as helping to bring down prices and see new participants come to the market.
Key Findings
- The European building automation (BA) market was estimated to be worth $ xx million in 2014, having grown at xx % compared to 2013.
- The key application segment in 2014 was retail buildings and Germany was the largest region for revenue in 2014.
- The market is expected to grow at a compound annual growth rate (CAGR) of xx % between 2014 and 2019, wherein BA for data centre and healthcare applications will witness the most rapid growth.
- The customer price sensitivity is experiencing a decreasing trend and the overall environmental and energy issues concerned the least in the European Union (EU).
- Research and development (R&D) spend in the market is increasing and marketing spend is stable.
- Germany will retain the major share of market revenue and continue to increase during the forecast period.
- In EU, the big xx companies account for a consolidated market share of xx % with mild increase in market share of two companies.
- A strong BA market for the healthcare and office applications will sustain these segments' market share dominance throughout the forecast period.
- The key driving factors of the European BA market are energy efficiency attained from BA systems, the EU Directive for energy performance in buildings, the ageing building stock in Europe and convergence of Information, Communication and technology industry with building technologies industry.
- Distributors and system integrators dominate the sales distribution channels pan Europe. Interoperability of BA systems and products drive system integrators' channel growth in the market.
- Performance of controllers is increasing with increase in built-in functionalities and features at the same or decreasing price levels. BA software pricing is increasing with packaging of additional features for building data and hence energy management.
- Pricing, technical knowledge to consultants, accountability, financial stability, and system interoperability are key success factors for companies in the European BA market.
- Small and medium sized companies are witnessing rapid growth levels in the European BA market via system integrators.
- Internet Protocol (IP)-based versions of BA protocols will allow Web-enabled control, automation, and management of buildings and enable Internet of Things and buildings.
- Slow economic condition and recovery in certain regions, slump in new construction, and low awareness level restrain the growth of the market.
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