Feb 24 2015
IKO, a global leader in the manufacture of residential roofing shingles and commercial waterproofing and roofing products, recently partnered with HomeAdvisor to be the exclusive sponsor of HomeAdvisor's roofing category. The partnership is expected to help IKO build brand awareness and drive homeowner preferences for the company's roofing shingles and accessories.
IKO's branded content page is available on HomeAdvisor's website and lets homeowners view photos, watch videos, learn about IKO products, view special offers, and use IKO's RoofViewerTM software tool to select the right look and color of shingle for their home.
"We're very excited about the potential of this online sponsorship," said Carol Perkins, IKO's Director of Marketing. "Last year, almost seven million homeowners used HomeAdvisor to find a reputable service provider. This partnership puts IKO in front of those project-ready homeowners."
Perkins says that IKO's HomeAdvisor hub page will rank organically, giving the company a chance to appear on the first page of search engine results when homeowners search for "roofing products".
This partnership will also benefit IKO's network of professional roofing contractors.
"The most relevant and engaging pages on HomeAdvisor's site are the Roofing Cost Guide and ProFinder contractor search pages," Perkins said. "When homeowners search for a contractor, they'll see the IKO logo first. IKO branding will also be featured in HomeAdvisor's exclusive partner network, including sites such as This Old House, Better Homes, MSN, and Realtor.com."
Perkins explains that IKO is confident the significant investment the company has made in this sponsorship will prove successful, given the program's visibility and HomeAdvisor's ever-growing volume of homeowners. The company anticipates that the high-profile nature of the Home Advisor sponsorship will provide an excellent opportunity to stand out from its competitors and increase market share.
"Our partnership with HomeAdvisor will also add tremendous value to IKO's ShieldPRO plus+ Program for roofing professionals," Perkins said." IKO brand badges will now be prominently showcased on our Shield and ShieldPRO plus+ Contractor profiles which will help position IKO as the brand of choice and our contractors as the service providers."