Innovative Flooring Technology for ‘Man Caves’

Mill-direct buying service SMART Carpet and Flooring has the flooring solution to keep a "man cave" looking like new, season after season. No matter how much traffic, spilled drinks and other abuse it receives, Quick-Step Veresque^® laminate flooring provides all the resilience and strength that a man cave demands. Veresque is available today in 11 beautiful finishes, including traditional hardwoods like maple, chestnut, hickory and walnut.

"During the big games, the 'man cave' is often the busiest room in the house," remarked SMART Carpet and Flooring President Brendan Phillips. "A flooring option like Veresque laminate flooring that combines quality with incredible stain and spill resistance is ideal for this high-traffic space."

Quick-Step has brought all of its innovative flooring technology to bear in the production of Veresque. A direct-pressure laminate process ensures stability from top to bottom across the entire width and length of each plank. Consumers have likely seen older laminate floors develop a tell-tale sag in the middle – Veresque, on the other hand, is built to hold its original form for the life of the flooring.

Veresque is composed of four distinct layers, each contributing to the flooring's strength and visual appeal. The transparent top layer provides exceptional resistance to the sort of damage one might expect in a man cave, from stains and scuffs to blunt impacts and burns.

Underneath the top layer is the design layer, which has been colored with HiDef Color Fusion Technology™ for unparalleled clarity and brilliance.

An HDF (high-density fiberboard) core gives Veresque laminate flooring its superior strength and stability. Other manufacturers typically opt for lower-density materials as part of keeping costs down, but inevitably this produces flooring that ages quickly. The final layer provides balance and moisture resistance from the bottom up, preventing hidden weakening.

Veresque laminate flooring is the culmination of several patented and innovative technologies. For starters, ScratchGuard™ Advanced Finish Protection protects against the invisible micro-scratches that over time contribute to a dull, cloudy finish. To enhance the natural, authentic look of Veresque, the flooring incorporates GenuEdge™, a uniquely designed surface that rolls the design over the edge of each plank. Meanwhile, Uniclic^® ensures that joints are watertight, so spills and stains will never penetrate to the middle and lower layers.

While stain resistance doesn't mean invincibility, maintaining Veresque laminate flooring is refreshingly simple; routine sweeping and dusting to keep the area free of dirt and particles will keep the floor looking new for many years. Furniture pads are also recommended. The manufacturer warns against using soap, chemicals, polishing agents or steam on the flooring, as this erodes the top layer and leaves it vulnerable to further damage or dulling.

Recently, Quick-Step shared the following praise for SMART Carpet and Flooring in recognition of the dealer's professionalism, loyalty and expertise: "For four consecutive years, Quick-Step presented Smart Carpet the dealer of the year award. This award was presented to them based on top overall sales performance and growth for the east coast region."

Looking ahead, SMART Carpet hopes only to continue offering superior customer service and versatile flooring options for every room in the home.