Jan 12 2006
The hottest trend in home design may be that homeowners no longer feel locked into any particular style.
Self expression is the rage and Owens Corning is right in step with a host of new choices to its line of Cultured Stone(R) and Cultured Brick(R) veneer products -- a new stone texture, a new architectural trim collection and five new colors in the Cultured Brick(R) line of used brick veneer.
"Today's home buyers aren't bound to fashion trends. They feel empowered to express their personal taste and individuality," said Miriam Tate, architectural color consultant, The Miriam Tate Company, Costa Mesa, CA.
"We're seeing an increase in clients who are exploring combinations of color and texture in inventive ways. Style then becomes a very personal statement, as they are blending materials and palettes to suit their individual taste. They enjoy the wide variety of choices in today's market and are investing time and energy to look at all the options."
New colors added to Cultured Brick(R) line of used brick veneer. Doubling the choices for adding style and personality to the home, five designer-inspired colors have been added to the Cultured Brick(R) line. Used alone or artistically blended with a Cultured Stone(R) texture, the colors tell a story of time or place.
- High Desert: burgundy-tinged terra cottas with plum and chocolate accents recall the grand architectural styles of days gone by.
- Bucks County: grey-gold and tan combined with trace elements found in natural stone, this color suggests earthy permanence.
- San Francisco: charcoal and brown with moss and plum tones evokes memories of historic settings.
- Horton Bay: the unexpected combination of russet, soft gray, and plum helps tie any structure to its surroundings.
- Chardonnay: the warm combination of camel and rose suggests late-day sun on golden wheat fields.
New Monticello(R) Trim Collection adds dimension, formality and old-world charm. In grand architectural styles, details are used liberally to touch multiple senses. The raised lines created with custom stone trim, for example, not only attract the eye but beg to be touched. That's why home buyers will appreciate the new Monticello Trim Collection, architectural trim stone products created to add dimension and old-world finish to any exterior or interior wall, window, door or entryway. The complete line of base/trim molding, watertables and sills, window and door trim stones, chair rail molding and keystones creates nearly endless opportunities for expression. They're lightweight and less expensive than trim products made from natural stone.
"Typical architectural trim profiles made from cut natural stone or custom cast stone must be individually created, so they're expensive and have long lead times," said Bob Heath, marketing leader, Cultured Stone(R), a division of Owens Corning.
"The Monticello Collection delivers elegant, architecturally designed trim profiles that are cost-effective and readily available."
The Monticello Collection comes in two colors, Gray and Tawny, complementing other Cultured Stone(R) and Cultured Brick(R) products. Monticello also is ideal for use with stucco and exterior insulated finish systems (EIFS).
New Cultured Stone(R) Pro-Fit(R) Alpine Ledgestone: rugged beauty and easy application. Angular and craggy like the Colorado high country, yet structured and orderly, the look of new Pro-Fit Alpine Ledgestone suits styles ranging from mountain rustic to urban sophisticated. Builders will appreciate it too.
Cleverly disguised within this Frank Lloyd Wright-inspired stacked ledge stone is patented Pro-Fit engineering.
Individual stones are grouped to form modular components, making it the fastest Cultured Stone(R) texture to install. Pieces are 4" high and 8", 12" and 20" in length, with matching corners. It's available in three colors:
- Harvest: a fall color mix of gray, brown and subtle red hues.
- Pheasant: an earthy blend of khaki, olive, golden yellow and plum.
- Chardonnay: composed of rich camel and rose tones, a perennial favorite.