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Demand for Cement Forecast to Rebound in North America and Western Europe

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Global sales to grow over 5% annually through 2017

Worldwide sales of cement are forecast to expand more than five percent per annum through 2017 to 4.8 billion tons, a slight deceleration from the 2007-2012 pace. Following recent severe declines from 2008 to 2011, cement demand is expected to rebound sharply in North America and Western Europe. Eastern Europe will perform much better through 2017 as well. In contrast, growth in the Africa/ Mideast and the Asia/Pacific regions is expected to decelerate significantly between 2012 and 2017, after more than a decade of rapid gains. However, advances in these regions will remain above the global average. Sales of cement in Central and South America are forecast to continue to increase nearly six percent per year during this period. The nonbuilding segment of the global cement market is expected to outperform its counterparts through 2017, as governments in both developed and industrializing countries invest heavily in their public infrastructures.

China to account for half of new cement demand

More than 50 percent of all additional cement demand generated between 2012 and 2017 will be attributable to China, the world's leading consumer of this product. Cement sales in China are projected to rise nearly eight percent per year during this period. As the Chinese cement market matures, growth is expected to decelerate from the breakneck pace of the last decade. However, in absolute terms, cement consumption will still increase dramatically through 2017. Massive gains in building and nonbuilding construction activity will stimulate product demand in China.

Cement sales to rebound in North America & Europe

Following several years of losses during the recession-plagued 2007-2012 period, the cement markets of Eastern Europe, North America, and Western Europe are projected to expand between four and six percent per annum through 2017. As these regions recover from the global financial crises, residential, commercial, and public works construction activity will rebound, generating additional demand for cement. Eastern Europe and North America will record somewhat faster growth between 2012 and 2017 than Western Europe. In terms of major countries, Spain, Ukraine, the United States, Russia, and Italy are expected to perform particularly well, as there is a considerable amount of pent-up cement demand in each of these markets.

Portland cement to lose market share to other types

The blended cement segment is projected to account for three-fourths of all new product demand generated between 2012 and 2017. Blended cement will continue to gain market share because of its lower cost and environmental features. Manufacturers prefer blended cement because it allows them to boost output, to reduce energy consumption and production costs, and to comply with increasingly stringent emissions standards. Through 2017, sales of other types of cement will expand at the market's fastest pace, as demand for specialty and environmentally friendly products grows. Nevertheless, other types of cement will still account for a small portion of overall cement sales. Despite losing market share, portland cement will still be used extensively in higher-end applications because of its strength and durability.

Study coverage

This upcoming Freedonia industry study, World Cement, is priced at $6400. It presents historical demand data for 2002, 2007 and 2012, and forecasts for 2017 and 2022 by type (e.g., blended, portland), market (residential, nonresidential, nonbuilding), world region, and for 45 countries. The study also considers key market environment factors, examines industry structure, evaluates company market share and profiles 45 industry players worldwide.

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