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Lapolla Launches Campaign to Raise Awareness about Environmentally Friendly Home Renovation Options

Lapolla Industries, Inc. (“Lapolla”), a Houston-based global supplier and manufacturer of spray polyurethane foam insulation, reflective roof coatings, and equipment is celebrating Earth Day, on April 22, by encouraging contractors and home owners to recognize the benefits of spray foam insulation and launching its “Live Green Everyday” campaign.

The “Live Green Everyday” campaign will focus on raising consumer and contractor awareness about environmentally friendly home renovation options and their benefits. The campaign will be rolled out on Lapolla’s website, www.lapolla.com, throughout Q2.

“With the warmer weather comes the start of home construction and renovation season. Combined with the destructive nature of this past winter’s storms, this is an ideal opportunity for contractors and home owners to recognize the long term value of using spray foam insulation on roofs and walls, among other environmentally friendly, energy efficient upgrades they can make,” said Doug Kramer, President and Chief Executive Officer of Lapolla Industries.

Lapolla’s environmentally friendly products are top of mind this spring home renovation season, as they are designed to reduce energy consumption in the residential, industrial and commercial markets for both new construction and retrofit applications.

Kramer continued, “Spray foam is applied as a liquid, which means it is able to fill small space in one’s attics, crawl spaces or walls left in even the best constructed homes and buildings. Once sealed, Lapolla’s insulation not only waterproofs the home, but prevents heat or air conditioning from escaping, reducing office and home heating and cooling bills by up to 40 percent for decades. As temperatures start to heat up, we understand that the cost of cooling one’s house is on most homeowners’ minds, so we’re here to help assuage concerns.”

People around the country recognize the importance of having an energy efficient home, including the stars of A&E’s “Flipping Boston,” home renovators Peter Souhleris and Dave Seymour. This pair will be using Lapolla products on the “Dave vs. Goliath” episode airing right before Earth Day, on April 19.

Dave Seymour, Co-Host of Flipping Boston, said “This is the second time we’ve featured Lapolla’s products on the show, and just in time for Earth Day. These spray foam products are of the highest quality and will help ensure the entire project is optimized for energy savings and comfort."

Lapolla’s foam products include spray foam insulation for residential and commercial perimeter walls, crawl spaces and attic space applications. The Company also supplies spray foam and elastomeric coatings for low slope residential and commercial roofing. Lapolla supplies polyurethane as an adhesive for board stock insulation to roofing substrates for commercial and industrial applications as well as sundry items.

Home builders and renovators around the world recognize Lapolla as having one of the most varied and comprehensive product suites of energy-saving spray foam solutions to offer customers, both commercial and residential.

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