Jul 26 2013
Sales volumes for Electric Mirror, the global leader in Lighted Mirrors and Mirror TV technology, are on a marked upswing for the first half of 2013, particularly in the Residential segment. The company is pleased to announce double digit sales growth for both its Hospitality and Residential product lines.
Electric Mirror has already cemented its first place position in the world-wide hospitality market, selling more Lighted Mirrors and Mirror TV's than the competition. That leadership trend continues in the Residential market, with an increase of 68% in Residential sales in the first two quarters of 2013 over the same time period as last year.
Launched just four years ago, the Residential product line started small but has grown rapidly, says Travis Boyd, Project Manager for Electric Mirror's residential division. "This is our third year of substantial growth like this, so it's been the trend for us. I expect to see this continue for the next few years as we continue to build this market."
Boyd said he gives much of the credit for this most recent jump in sales to the fact there are well over 200 residential showrooms around the country displaying Electric Mirror Lighted Mirrors, Mirror TV's, and Mirrored Cabinets. "People are now more knowledgeable on the product, and as a result, they're selling it a lot more effectively and with confidence," he said.
An additional factor driving the growth for Residential has been the addition of Stephen LaMachia as the National Sales Manager for this segment -- LaMachia joined the company in 2012, bringing decades of sales experience to Electric Mirror. LaMachia states, "We are pumped about the huge momentum we are having in the Residential market. The great technology and new products coming out of Electric Mirror are driving rave reviews by our customer base." The company also looks forward to a focused expansion into the audio-visual market and lighting showrooms in the future. A new residential price book will be released this autumn that includes a broader catalog of new products as well.
Phenomenal growth has been a theme at Electric Mirror, a small family business launched 15 years ago in the family's garage near Seattle. The company has expanded five times in the last decade, most recently relocating to two new warehouse facilities located in Everett, Washington. That new facility houses Electric Mirror's entire Made-in-the-USA product line, with all metalwork, glasswork, and wiring done on-site. Its expanded workforce, now totaling more than 200 employees, has doubled Electric Mirror's production capacity.