Benjamin Moore and The Colonial Williamsburg Foundation Develop Paint Palette Based on Historic Precedent

Benjamin Moore, one of North America's most respected paint manufacturers and colour authorities, has joined with The Colonial Williamsburg Foundation's WILLIAMSBURG brand to launch The WILLIAMSBURG^® Colour Collection by Benjamin Moore, an assortment of paint colours authentically rooted in the history of the United States and its founding.

The new 144-colour palette represents a unique intersection of history, science and design that reflects the actual colours that existed in the 18^th- and 19^th-century and brought to customers through the most advanced paint technology in the industry from Benjamin Moore.

"This work showcases the close collaboration between two firms steeped in a rich heritage, both with a passion for bringing history into the home," said Carl Minchew , Benjamin Moore's Vice President of Colour Innovation and Design. "The WILLIAMSBURG^® Colour Collection by Benjamin Moore offers our customers beautiful shades in a palette of amazing, accurate colours that are as stylish today as they were 250 years ago."

Colonial Williamsburg's renowned research team of historians and conservators examined period documents, paint samples, wallpaper and architectural fragments, and through this process discovered fresh and unexpected colour findings. The Benjamin Moore team then carefully studied pigment compositions in order to precisely match these colours using the latest scientific methods to ensure the highest degree of authenticity to the original hues. As a result, The WILLIAMSBURG^® Colour Collection by Benjamin Moore presents a vibrant yet complex array of shades as they appeared more than 250 years ago that can be effortlessly incorporated into the modern home.

"It has been very exciting to work with Benjamin Moore developing a paint palette based on historic precedent," said Matthew Webster , Director of the Grainger Department of Historic Architectural Resources for The Colonial Williamsburg Foundation. "Together we developed the colours using almost 90 years of paint research and an understanding of historic production methods creating a palette that embodies the WILLIAMSBURG 'trend meets tradition' theme. It's personally satisfying to see research become reality with a palette that is consistent with colours that would have been found in the 18th century."

The WILLIAMSBURG^® Colour Collection by Benjamin Moore is now available in Benjamin Moore's Aura, Regal Select and Advance paints, as well as pint samples. The vibrant, authentic colours that Benjamin Moore customers expect can only be achieved through Benjamin Moore paints, which are available exclusively through Benjamin Moore's North American network of independent paint dealers. Benjamin Moore's premium Aura, Regal Select and Advance paints are built upon the proprietary Gennex platform, which has changed the industry and earned the passion and loyalty of homeowners and professional painters by delivering extremely low-VOC and peerless beauty and performance.