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Eco Building Products Replaces ECOB World News with Red Shield Foundation Publication

Eco Building Products, Inc., announced today the release of The Shield - a Red Shield Foundation Publication - replacing the previous digital platform formerly known as ECOB World News. This online digital publication has proven to be a first in the Lumber Industry. Utilizing both web-based and interactive social media platforms, the Company continues to set the pace in showing the world a new way to build defensively.

The Shield is comprised of the latest highlights in Company news; feature stories from the Company's activities around the globe; a Builder Spotlight focused on a specific company or professional who has embraced the latest in defensive building technology; and outreach efforts the Company has engaged in. To view The Shield, please visit this link: http://issuu.com/ecobworldnews/docs/the_shield_february_2013?mode=window.

In addition to the debut release of The Shield, Conboy and Team Eco continue in the pursuit of bringing "Defensive Building Practices" to the forefront of every Industry Professional's thought process. Discussion items include topics such as: earthquakes, wood fiber strength, and the infamous termites and wood rot. This forum created by Eco is focused on education first, and as captured by the digital magazines model platform, additional modes of creating change stem from cultivating relationships with supporting industries and professionals often impacted as a result of a failure to embrace building defensively. "As the founder of this Company, I knew one day we would get somebody to listen. The sad part is it took another radical storm like Sandy to finally get someone's attention, and it only comes from the people hurt by the storms, and the firefighters and first responders that work so emphatically to save lives and protect property. I have been calling on the architects, engineers and production builders now for over eight years to try and teach them that we have to embrace new ways of building; for the most part none have listened because it's more about the price of the building than solving the problems they all know exist," says Steve Conboy , President/CEO, Eco Building Products, Inc.

As a result of the collaboration between Eco and the Professional Fire Community; this Tuesday, February 12th, the Company will break ground on a new training platform at the Oceanside Fire Department Training Facility in Oceanside, CA. Eco's Conboy and Oceanside Fire Department Battalion Chief of Training Joe Ward, with the support of Steve Cassidy the President of the FDNY Union are now working on developing new ways to teach new and old construction foreman "Defensive Building Practices," designed to protect themselves and the people who live in wood framed buildings. This state of the art training platform has been designed specifically for teaching new Fire Recruits the difference between panelized roofs, engineered I-Joist floors, solid lumber floors, open web floors trusses and light gauge roof trusses. Additional training evolutions include the controlled burn of a wood-framed building featuring raw I-Joists next to Eco's floor trusses built with Class-A fire rated lumber.

Rounding out the educational approach as designed by Eco's Conboy is the soon to launch online education platform called, The Institute of Defensive Building Practices. This platform will offer online courses to a wide variety of audiences including, firefighters and first responders from around the U.S., and even homeowners that want to know how to ask the right questions of their contractor. To visit the Institute's homepage, please visit this link: http://www.idbp.org.

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