Dec 9 2010
Research and Markets has announced the addition of Frost & Sullivan's new report "US Home Owners' Perception of Green and Innovative Materials in Buildings" to their offering.
Overall, awareness of green homes is relatively high with nearly half of all survey respondents knowing what a green home (as defined by Frost & Sullivan) is when unaided. Specifically, awareness is highest among current home owners. Overall, future home owners have higher familiarity and future plans to install all of the various green home products/services surveyed compared to current home owners. Future home owners cite stronger future intentions to install all of the various green home systems/green products surveyed if a state/federal government or utility company grant/rebate is available compared to their current home owner counterparts.
Overall, future home owners have higher familiarity and future plans to install all of the various green home products/services surveyed compared to current home owners (who are familiar and currently have the same green home products/services).
Future home owners cite stronger future intentions to install all of the various green home systems/green products surveyed if a state/federal government or utility company grant/rebate is available compared to their current home owner counterparts.
The factors that have the greatest impact on switching to greener alternatives are price and performance. Conversely, marketing campaign and advertisement are the least influential factors.
Key Topics Covered:
- Background
- Executive Summary
- Awareness
- Current Home Owners Details
- Future Home Owners Details
- Segmentation of Survey Respondents
- Consumer Brand Perception
- Appendices
Source: http://www.researchandmarkets.com