Jul 24 2005
G-P Gypsum Corporation, a wholly-owned subsidiary of Georgia-Pacific Corporation, is announcing the launch of a new consumer-oriented “Stop Feeding Mold™” advertising campaign for the company’s DensArmor® Plus Interior Wallboard product line.
The effort is a major consumer educational outreach campaign designed to help promote sales of DensArmor® Plus Interior Wallboard through homebuilders, distributors and home center stores. The campaign educates consumers about Georgia-Pacific’s innovative interior wallboard that can reduce the risk of mold growth in residential construction. DensArmor® Plus Interior Wallboard specifically targets one of mold’s food sources - the paper found on most interior wallboard products.
The “Stop Feeding Mold” campaign spotlights how DensArmor Plus is the only interior wallboard available in North Americafeaturing mold and moisture resistant glass mat facings that replace the paper facings used in the manufacture of traditional drywall (wallboard).
"As builders are aware, the consumer marketplace has changed dramatically over the last few years,” said Chris Beyer, director of marketing for Georgia-Pacific Building Products. “Consumers are suddenly very interested not only in the design elements of their home, but also in the products used to build them. The “Stop Feeding Mold” campaign will help educate homeowners about making improved choices regarding building products and ensuring that quality is built into their homes - all while promoting DensArmor Plus Interior Wallboard sales for homebuilders, distributors and home center stores."
Advertisements for the DensArmor Plus Interior Wallboard campaign will appear in select markets during the summer and fall months. The integrated marketing campaign will feature Emedia, television, print and radio spots. Traditionally, Georgia Pacific has marketed its building products almost exclusively to the building products industry. The “Stop Feeding Mold” consumer advertising for DenArmor Plus Interior Wallboard provides a new mechanism for helping pull through sales of Georgia-Pacific products for the building and construction industries.
General information about G-P Gypsum’s revolutionary mold resistant DensArmor Plus Interior Wallboard can be obtained by calling 1 800 Build GP or by visiting a dedicated Web site for the product at www.stopfeedingmold.com. Technical information on DensArmor Plus Interior Wallboard is available by calling 1 800 225 6119.
Information about all of Georgia-Pacific’s building products can be accessed at the Georgia-Pacific website: www.gp.com/build. DensArmor Plus Interior Wallboard is the latest innovative addition to the DensArmor product line and it will be commercially available to consumers nationwide this summer at many home centers and building material supply distributors throughout North America.