Jul 22 2010
On the morning of 16th July, SUNWARD ceremony of initiation mass export to Latin America was grandly held. Symbol of the ceremony’s finality, as well as the startup of SUNWARD Brazil project was 30 machineries sent from SUNWARD Intelligent Industry Park I.
This is an initiation of mass export to Latin America followed Europe, Southeast Asia, Russia, Africa and Oceania. Remarkably, it’s a further step on SUNWARD internationalized way.
Last year, SUNWARD reached an agreement with Brazilian largest car dealer – SHC Group. According to the agreement, SHC and SUNWARD will explore Brazil and Latin America machinery market together. This June, SHC Group took a monthly journey to investigate SUNWARD strength and products’ quality, and ordered 190 equipments at one-time. The order contains medium-large excavator, skid steer loader and forklift which values 40 million Yuan (about 5.9 million dollars). Except for these 30 construction equipments, the other 160 equipments will export to Brazil in two batches, at August and November by appointment.
Fleet of 30 construction machineries exported to Brazil.
According to the agreement, accessory depots and products’ exhibition center are coming up in the center of Brazil, as well as 20 SUNWARD distribution spots all over Brazil. This will help SHC explore Brazil market on the basis of existing well-rounded marketing system. SUNWARD and SHC will contribute products and after sale together to Brazil market. Fernando Ribeiro, manager of SUNWARD Brazil project and He Qinghua, president of SUNWARD both are confident that revenues of terminal market will reach 12 million dollars in 2010, and exceed 100 million dollars within 3 years. SUNWARD aim to be listed on tops of Brazil construction equipment sales.
International matches such as 2014 World Cup and 2016 Olympic Games will be held in Brazil, which demand construction equipments urgently, and SUNWARD products exported this year may be used in those competition sites’ construction. Based on achievements made in 2010, SUNWARD will launch piling equipment, rotary drilling rig, Rock Drilling Jumbo, pavement and lifting equipments in Brazil, and open up Latin America market in the near future.
Source: http://www.sunward.com.cn/