Jun 15 2010
IdeaPaint, the creator of high-performance dry-erase paint solutions, announced today that IdeaPaint’s “HOME” product is now available at select Lowe’s stores from Virginia to Maine and will also be available on Lowes.com beginning in July to bring the innovation to customers nationwide. IdeaPaint’s innovative dry-erase paint products transform smooth surfaces into borderless, durable, dry-erase canvases.
Since its launch in 2008, IdeaPaint has steadily grown in popularity within the workplace, school and — most recently — home categories. The company currently already works with several distributors that now sell IdeaPaint’s dry-erase paint products in over 20 countries.
“Our retail launch with Lowe’s for our ‘HOME’ dry-erase paint is the culmination of years of work spent spreading the word and fortifying loyal customer support for IdeaPaint — painting the walls of everyone who would let us,” said Jeff Avallon, co-founder of IdeaPaint. “The incredibly positive response to our product and its ability to facilitate idea-sharing and communication has been overwhelming. We are thrilled to bring IdeaPaint’s unique qualities to a whole new audience, and to do this with a pre-eminent home improvement store such as Lowe’s is truly icing on the cake.”
“Lowe’s commitment to delivering innovative products is exemplified by our new relationship with IdeaPaint. The product brings our customers an innovative paint solution to their home’s organization and décor,” said Bill Fields, Lowe’s vice president of merchandising. “The product’s ease of use and durability allows kids of all ages to express their creativity in not only the children’s rooms but also in home office, kitchen and beyond.”
Applications for IdeaPaint may include:
- In a child’s room/playroom - as a blank canvas to allow children to express and explore their creativity
- In the home office - where IdeaPaint-adorned walls, desks or doors can provide the perfect surface for jotting down phone messages or mapping out long-term projects
- In the kitchen - as a replacement for cork boards to share family notes/messages; as a method to increase functionality for refrigerator doors or inside kitchen cabinets where grocery lists or recipes can be written
Source: http://www.ideapaint.com/